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Healthcare 2010 Agenda


09.00 - 09.30 Registration & welcome coffee

09.30 – 11.30    Plenary session A : The economic recession: a prerequisite for major reforms in the European healthcare systems
• Results-oriented healthcare reforms. European case studies (Austria, Poland, France)
• Balancing the deficits within the system by shifting from public to private in healthcare    provision. The input of the private sector.
• European perspectives in the medical and pharmaceutical sectors: next steps in therapeutic protocols, medical equipment, contract terms
• Defining the parameters of healthcare reforms in a post-crisis Europe

Moderator: Mihai CONSTANTIN, Jurnalist, TVR 1, Romania
Co-moderator: Liliana Munteanu, Vice President, Forum Invest, Romania

Invited speakers:
Paul Garassus
, Vice President, French Health Economics Society, France
Piotr Gerber, Member of the Board, Private Hospital Association, Poland
Radu Lupu Gorduza, Strategic Projects Manager, GE Healthcare, Romania
Cristian Anton Irimie, Secretary of State, Ministry of Health, Romania
Lucian Duta, President, National Health Insurance Organization, Romania

Special Guest Speaker: Maria Rauch Kallat, former Federal Minister for Health, Austria

11.30 – 11.45    Coffee Break

11.45 – 13.15    Parallel debate panels

Panel 1: Supporting the healthcare system through extra-budgetary tools
• Financial products for the medical sector (credit lines, equipment & vehicle acquisition, purchase / modernization of medical practices, clinics, pharmacies and other medical projects)
• Factoring as a temporary financing solution for the healthcare system
• Accessing European funding to support healthcare development

Invited speakers:
Gabriel Friptu
, Director, Regional Operational Program Management Agency, Romania
Catalina Melita, Director, Management Authority for the Sector Operational Program "Increasing Economic Competitiveness", Romania
Andrei Baican, Head of Healthcare Division, Transilvania Bank, Romania
Banks’ representatives

Panel 2: Communication & lobby in healthcare industries
• Identifying the most efficient channels to reach your target audience (authorities, patients, partners, public at large)
• Press relations within an overregulated environment
• Using social and new media to communicate with your target
• Lobby strategies & tactics

Moderator: Sorin Oprea, General Manager, HealthcareTV, Romania

Invited speakers:
Nick May
, Head of Healthcare EMEA, Hill & Knowlton, United Kingdom
Justin Kadima, General Manager, Republika Interactive, Romania
Laura Florea, Managing Partner, Point Public Affairs, Romania

Panel 3: Requests of SMEs and management specialists regarding medical services funding and management in Romania
• Major obstacles in SMEs relationship with the healthcare system
• The SMEs - healthcare system relationship: entrepreneurial and management best practices
• Solutions for redressing and increasing efficiency in the SMEs – healthcare system relationship

Invited speakers:
Ovidiu Nicolescu
, President, National Council of Small and Medium Sized Private Enterprises in Romania (CNIPMMR)
Viorel Cornescu, Professor, University of Bucharest, Romania
George Plesoianu, Professor, Academy of Economic Studies, Romania
Ion Verboncu, Professor, Academy of Economic Studies, Romania


13.00 – 14.00    Business lunch

19.00 – 22.00  GALA DINNER: Forum Invest Awards for Excellency in Healthcare
09.00 - 09.30 Registration & welcome coffee

Plenary session B: The pharmaceutical industry between “under-finance” and “overregulation”: the dynamics of the manufacturer / importer / retailer / consumer chain
• The effects of prescription on common international denomination and of the minimum reference price on the pharmaceutical market
• The importance of cost-efficiency evaluation in resource allocation within the system
• Mechanisms for supplementing funds within the system: compensation schemes, reimbursement policies and contract discipline
• National health programs – the effects or reorganizing national auctions on patient accessibility 

Moderator: Petru Craciun, General Manager, Cegedim, Romania
Co-moderator: Dinu Dinulescu, Vice President, Forum Invest, Romania

Invited speakers:
Cristian Vladescu, President, Presidential Commission on the Analysis and Development of Public Health Policies, Romania
Adina Geana, Deputy Director, National Health Insurance Organization, Romania
Sorin Popescu, Corporate Affairs Director, Amgen, Romania
Luciano Calenti<>, Membru Fondator, Generic Pharmaceutical Industry Association, United States of America
Regis Lohmme, General Manager, Amgen Romania
Dragos Damian, Director General, Terapia Ranbaxy, Romania
Elena Clara Popescu, Vice President, Romanian College of Pharmacists, Romania

11.00 – 11.15    Coffee Break

11.15 – 13.00    Plenary session C: Financing the healthcare system: balancing economic constraints and public need
• Decentralization of the healthcare system: shifting hospital management from the Ministry of Health to the local administration (in cooperation with the Romanian Association of Hospital Managers)
• The public-private partnership as an alternative solution of financing the system. European models.
• The private healthcare insurance: solution to retrieve the financial pressure within the system
• Initiatives to cultivate competition among medical service providers. Investment perspectives and the development of the services portfolio. Case study: private emergency care services
• How to stimulate / retain investors. Consolidation and financing in volatile markets

Moderator: Laura Florea, Managing Partner, Point Public Affairs, Romania
Co-moderator: Liliana Munteanu, Vice President, Forum Invest, Romania

Invited speakers:
Mike Baxter
, Deputy Director (PPP, Capital Planning & Asset Management), Scottish Government Health Directorates, Scotland
Sorin Oprescu, Mayor of Bucharest, Romania
Radu Mustetea, President, Astra Insurances, Romania
Sergiu Negut, Executive Director, Unirea Medical Center, Romania
Bogdan Jansen, Member of the Board, Hospital Managers Association, Romania

Debate generators:
Horia Ples
, President, Association of Private Ambulance Services, Romania
Liviu Fatu, Lawyer, Public Law Specialist, Romania
Hospital managers, mayors, presidents of county councils

13.00 – 13.45
OFFICIAL CLOSING ADDRESS: CSEKE ATILLA, MINISTER OF HEALTH, ROMANIA


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